Corporation of China (SGCC) is the national company for the transmission and distribution of electricity. SGCC is rated number three in China’s top ten enterprises and is a global partner of the World Expo 2010 in Shanghai.
Atelier Brückner from Stuttgart, Germany, was commissioned to design the , with its main show area being the Magic Box, a distinctive cube which seems to float within the State Grid.
The Magic Box is the pulsating heart of the State Grid Pavilion.
Technical impulses are emitted from there, which enclose the entire building complex with power-charged grid lines.
The visitors are immersed in a spatial installation that becomes an emotionally charged experience. A tight grid of LEDs on the inner walls of the 15 meters high cube allows a room to be contrived by light effects, enclosing visitors on six sides. In striking images, the film conveys the company’s responsibilities and visions: the responsible supply of an solid national grid, that leads to improvements in living conditions in cities.